Bioactive Metabolites of the Stem Bark of Strychnos aff. darienensis and Evaluation of Their Antioxidant and UV Protection Activity in Human Skin Cell Cultures

The genus Strychnos (Loganiaceae) is well-known as a rich source of various bioactive metabolites.In continuation of our phytochemical studies on plants from Amazonia, we examined Strychnos aff.darienensis, collected in Peru.This species has been traditionally used in South America Maca and is still presently used as a drug by the Yanesha tribe in

read more

Consumer perception of global branded products quality

The brand plays the key part in consumer decision-making on products, and it is crucially important to both producer and consumer.The long-term globalization process has significantly influenced international brand policy.A successful brand in the domestic market is not a prerequisite of success in global markets.Successful global brand reflect on

read more